I have worked with several designers on re-brands, as well as doing them myself. Most recently I work with Sibley House on all things Disjecta. By working with Adam McIsaac there, we have expertise in the most important aspects of graphic design and print media. I was able to work within templates from Adam to complete a full archival website of Disjecta’s history in Squarespace. Whenever possible, I encourage people to work with a professional, within your means. Many designers will create a template for you for a poster, or work on the hardest parts of web design for you to copy over in easier formats. Smaller cultural non-profits often make the mistake of not updating branding or doing it halfway themselves without an expert to advise them.
I have designed and migrated many websites since my initial work as a freelance web designer 2001-2004. I am currently working in Squarespace and am able to quickly create a high quality visual website with easy to manage functionality such as this site and disjecta.org.
I have created new social media sites for a number of organizations, as well as working on strategic improvements to existing accounts. Most recently, I have worked to measure strength of social media through identification of peer regional and national/international organizations and assessing the increase/tracking by comparisons of peer groups. Tracking is great, but goal assessment is much more important.
Additionally, built in SEO and tools of measuring in Later or Hootsuite, Mailchimp, and directly through Instagram and Facebook are very helpful when determining how your overall social media is going. By creating a baseline, you will also be more able to measure and assess a specific marketing campaign.
I have worked on very rigorous schedules of publication, such as at the Art Gym at Marylhurst when we increased the catalogs to one for every show, always printed by the end of the exhibition. At the time, the Art Gym had the largest recorded history of contemporary art catalogs, over 80 books produced since 1980.
I can advise on schedules of production, funding, designers/writers/editors, and overall costs and structure of a publication.